Case studies
Case studies
Web apps, SaaS products and Shopify stores I’ve built, redesigned or taken over. Each one explains what I built and how it turned out.
Fig. 01 · AI SaaS · Jul 2024 – present
Grubby AI
Building an AI writing platform from its first commit to 1.6M users
I've built Grubby AI since its first commit in July 2024, including the web app, billing, admin tools, Chrome extension, MCP connector and iOS app.
1.6M+ total users
Case study
Fig. 02 · Online marketplace · Nov 2025 – present
One Divine Source
Taking over a two-sided marketplace and keeping it shipping
In November 2025 I took over One Divine Source, a spiritual-guidance marketplace, from a previous agency, and have shipped new features every month since.
Fig. 03 · Menswear · May 2024 – present
Cypress Clothiers
A headless Shopify store for a multi-brand menswear shop
$5K monthly revenue
Case study
Fig. 04 · Consumer SaaS · Jul 2026 – present
Social Snitch
Turning an AI-built prototype into a production subscription app
Fig. 05 · LGBTQ+ consumer app · Apr 2026 – present
Allgenda
Designing and building my own product for trans and queer people
55K+ places on the map
Case study
Fig. 06 · Handmade goods · Nov 2023
Coop De Lavender
A calmer, mobile-first store that grew sales 180%
+180% sales in four months
Case study